Harry and Vicki DeMarco started HD's Clothing Company, an all cotton men's/unisex boutique in an artsy area like Melrose Avenue of L.A. in Dallas, Texas on November 21.1981. The couples background extended a total span of 40 years in the retail industry. Harry was a sales representative of the jean giant Brittania Sportswear and Vicki was a buyer for a specialty store in Denver Colorado called Fashion Bar Stage, before joining the the corporate ranks as buyer for the better junior clothing of the Texas based Department Store Sanger Harris.

In 1982, Harry left the wholesale business to totally concentrate on HD's and in that same year the couple opened up their second store called HD's Women's. This concept was again a high tech design, but totally focused on the growing demands of the women's high fashion market.

But In 1986 after continued growth in both stores, Harry and Vicki traveled to Europe for the first time. From that one experience the company's concept and image would be changed forever. The combination of the pulse of the fashion direction in Europe, and in the individuality that it would offer not only to their store but to their clientele was a driving force. Today 18 years later HD's for men and HD's for women are close to 40% upcoming European cottage designers.

Harry and Vicki further sealed the fashion fate of their customers by limiting their purchases to 4 to 6 pieces per item, and increasing their number of trips to Europe to 5 times per year. This would allow their clientele to always wear something very unique with no chances that they would be seen out on the town with a repeated item. HD's has survived the rocky road of over retailing, oil crisis, outlet discount chains by maintaining an on the edge, high profile, superb customer respect and service by keeping their store's image unique with defined European designer influence.

Company's Mission:
HD's is committed to creating a unique fashion environment that gives HD's clientele individuality. With the immense knowledge and exposure of our buying staff and in-Store sales associates, HD's can create a wardrobe for the new millennium that encompasses the trends of the world market with keeping the needs of the individual in mind. HD's is constantly changing its look to stay in step with fashion trends of the world market with keeping the needs of the individual in mind. HD's is rapidly updating its look to stay in step with fashion trends in Europe and to insure its clientele an exclusive look for their fast paced lifestyle. We are dedicated to superb customer service that keeps each client on the cutting edge of fashion.